Better Online Solutions

We transform complex data into elegant, streamlined web solutions.

About

About Us We are an agile team of programmers and designers based in St. Louis, led by founder Scott Gurley.

Our Services We specialize in creating custom web-based tools that go far beyond typical brochure-style websites. Our solutions are fully tailored, hand-crafted systems that seamlessly integrate complex data structures. We emphasize total automation, built-in error correction, and minimal callbacks, crafting solutions that empower clients without constant maintenance or minor-change hassles. Examples include:

  • Comprehensive contact management, quoting systems, custom color-matching, and sales support tools, seamlessly integrated with SAP and custom-built Power BI reporting.
  • SMERPA, our custom-built accounting platform created before QuickBooks Online existed, now integrates directly with client back-end systems including QBO.
  • A robust data engine that consolidates and standardizes raw data from over 100 vendors, enabling an e-commerce platform with more than 600,000 unique products.
For more information check out the Case Study

How do you do it? We build solutions using open-source technologies like PHP and MySQL — powerful, secure tools with security baked into their DNA. We keep up with the latest technologies but avoid that "bleeding edge" where money is wasted. We use proven/robust solutions and partner with Amazon Web Services to provide flawless reliability and security.

What's with the name? It’s okay—everyone asks! Founders Scott and Laura Gurley created the company more than 20 years ago. While incorporating, Laura realized their company should celebrate something unique they share: their birthdays (any guesses?). Thus, Eleven Twenty-Seven Inc. was born, with the web division becoming Eleven Twenty-Seven Web. Laura playfully insists that everyone knows she was born many years after Scott.

Case Study: 3A Composites

While 3A Composites may not be a household name, their products are widely recognized and utilized. Decades ago, 3A Composites invented Fome-Cor —the ultralight yet rigid art and signage board with a foam core and paper surfaces— trusted ever since by sign makers and poster printers worldwide.

Have you ever driven by a Honda dealership and noticed those striking blue architectural curves, or passed a Porsche dealership featuring a massive silver curved wall? These distinctive structures are crafted from Alucobond, an advanced building cladding material developed and manufactured by another division of 3A Composites.

We’ve partnered with 3A Composites for nearly 20 years, developing sophisticated systems that seamlessly integrate global data for administrators, sales representatives, and executives across the Western Hemisphere. Public-facing sites we’ve helped develop include Alucobond, Graphic Display, Fome-Cor, and Gatorply. However, the real power lies behind the scenes in a robust, proprietary infrastructure. While confidentiality limits what we can share publicly, we can confidently say that 3A Composites is extremely satisfied with the efficient interfaces and powerful functionality we’ve delivered.

  • Each of the 3A Composites public websites collects registered visitors' questions and requests, automatically funneling them to the appropriate internal teams for efficient handling.

    Sample requests are processed at facilities in Benton, KY, or Charlotte, NC. Each request can be automatically approved or manually reviewed, based on user-defined preferences. Most samples are fulfilled through a third-party service seamlessly integrated with our system, managing shipping via Next Day, Second Day, Ground, or International methods. Tracking numbers are automatically captured and sent directly to contacts. Additionally, our system tracks backorders and continuously monitors inventory levels, communicating critical data back to manufacturing teams.

    Quote requests are managed through our proprietary Quote Tool, generating clear, detailed PDF quotes. Given the complexity of 3A Composites' business logic—with pricing and discounts varying across territories, product lines, and individual customers—pricing data is sourced directly from SAP and refreshed daily. Quotes can feature multiple quantity options and accurately reflect additional charges for custom packaging or air and sea freight. Finalized quotes are seamlessly integrated into SAP for streamlined order fulfillment and invoicing.

    Technical and product-related inquiries are handled promptly by a dedicated product support team, utilizing our custom-built Document Library and continually expanding Help Desk knowledge base. All request processing times—whether for samples, quotes, or queries—are meticulously tracked and reported upstream, empowering managers and C-level executives to monitor performance through detailed reports provided via Microsoft Power BI.

  • Hundreds of leading companies—including Arby's, Honda, and Porsche—rely on 3A Composites to produce custom-painted Alucobond panels precisely matching their corporate colors. These panels prominently feature in the construction of their restaurants, dealerships, and architectural projects. Our custom-color process expertly matches exterior paint to PMS colors, existing paint manufacturers’ colors, or even physical samples provided by clients.

    Explore examples of our Brand Identity programs here.

    Custom Color Match requests are managed by a dedicated paint team, specialized in precisely matching corporate color specifications—including paint type, finish, and gloss—for building exteriors and architectural elements. Our tailored system efficiently manages every step: initial data collection, iterative information gathering, coordination of paint samples from third-party providers, and ultimately, shipping physical samples to clients for approval before production.

    Upon project completion, our system automatically generates detailed PDF warranties with coverage terms ranging from 10 to 30 years, clearly outlining conditions and available remedies.

    Frequent customers can request that 3A Composites maintain a Custom Stocking Program where specified quantities of their cut product are stocked on the 3A Composites factory floor for minimal delays in production. This system was custom-built with various heads of operation, manufacturing, and sales providing feedback and approvals along with a system to review the stocking levels periodically

  • We’ve developed sophisticated Sales Pipeline systems tailored for each division of 3A Composites. These pipelines empower Sales Representatives to manage complex projects, often spanning two years or more. The system meticulously tracks communications, custom color selections, product lines, and special requests. Additionally, each project includes detailed tracking—from building construction status to specifics like drainage systems and blueprint specifications.

    Projects within the Sales Pipeline can seamlessly generate or link to Sample Requests, Quotes, Call Reports, Color-Match Requests, and Referrals to fabricators and suppliers of 3A Composites products, providing streamlined integration throughout the sales process.

    C-level executives and Sales Managers gain deep insights through comprehensive reports, featuring detailed charts and graphs illustrating project stages, quantities, and dollar-values across multiple statuses. Even projects not secured (“lost projects”) are meticulously tracked, enabling targeted refinement of sales strategies. Additionally, Sales Representatives and Regional Management Teams are assessed via dynamic scorecards, highlighting the most effective paths to successful project completion.

    As with our other systems, all pipeline data integrates seamlessly into Microsoft Power BI, delivering dynamic, real-time analytics and actionable insights.

 

How Much Does a Website Cost?

This is the question we get asked most often ... well, besides "what's with your name?"

The answer is simple: the cost of your website depends entirely on your specific needs and budget. If your expectation is a custom-built eCommerce site for $500, that simply isn't realistic. Conversely, spending $5,000 on a basic WordPress site probably means you're overspending. Our job is to help you strike the perfect balance.

We partner closely with each client to build effective solutions within your budget. We've developed everything from simple $400 websites to complex, interconnected systems valued over $100,000. No project is too large or too small for our dedicated team.

Hosting

We host all our services securely in the cloud through Amazon Web Services (AWS)—the world's largest and most reliable computing network. Following industry-leading security best practices, we've built a proven track record of trust and dependability with our clients. In fact, our hosting experience dates back to the early days of the internet, when founder Scott Gurley hosted websites directly from his basement via an ISDN connection.

Shared Hosting

Our affordable shared hosting plan provides ample data transfer and resources suitable for most smaller websites with modest traffic. Additional costs apply for WordPress sites or those requiring enhanced security. Plans start at just $15/month.

Amazon EC2 Hosting

Our cloud-based Linux server solutions provide the flexibility, performance, and control needed by growing businesses. Enjoy completely isolated, private cloud environments with customizable configurations, while we manage advanced optimization, security hardening, and operating system maintenance. Each plan includes a dedicated web server (supporting unlimited domains) and a separate database server. Pricing starts at $45/month.

Linux MPS Servers

Our Amazon Cloud-based Linux Managed Private Server (MPS) plans deliver the resources, performance, and security of fully dedicated hardware at a fraction of the cost. Our expert IT team provides advanced management, kernel optimization, security hardening, and tailored hardware configuration. Ideal for large-scale hosted applications, custom web-based systems, application servers, or robust testing environments. Plans begin at $230/month.

Contact Us Today

Have any questions? We are always here to help - we love our customers.

Portfolio

As mentioned above, many of our projects are sophisticated, behind-the-scenes systems not publicly accessible. Below, however, are several of our recent client projects that are publicly available.

3A Composites USA

3A Composites USA

This is the home site of our biggest client.

Gateway Sheet Music

Gateway Sheet Music

The largest sheet music dealer in St. Louis!

Alucobond USA

Alucobond USA

Innovative Building Cladding used around the world.

The Teachers' Lounge

The Teachers' Lounge

St. Louis's Finest (and only) Parent/Teacher Store

Crew-Zen Intranet

Crew-Zen Intranet

Intranet we built - used by several companies for scheduling and team communications.

Graphic Display

Graphic Display

Fome-Cor site - part of 3A Composites.

SMERPA

SMERPA

QuickBooks online - built before Intuit did it. My own online accounting system.

Monarc Wall Panels

Monarc Wall Panels

A division of 3A Composites.

Contact

Location:

271 Greycliff Bluff Dr., St. Louis, MO 63129

Call:

314-433-3230

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